Google Search is testing a way to point you toward shorter articles
Google has a knack for keeping its search resultshelpfulandup to date, and while that’s exactly why we turn to it as often as we do, how often do you find yourself looking up what should be a simple question, but find yourself sucked down the rabbit hole, clicking link after link as you chase down more info? With as easy as it is to get caught up with longer, more detailed results than we have time for, Google is now testing a new label to help you identify shorter reading material.
Google’s new Quick Read label (also seen as “
SEO consultant Brodie Clarkreports seeing several variations of the new labels, including a Quick Read label on mobile and desktop with a blue clock icon and black text, or one with capitalized text, a gray icon, and gray text. The “
Displaying estimated reading time has long beena staple for apps like Pocketand RSS feed readers like Feedly. Even links sent on apps like Slack carry a similar tag. Google testing it on its Search pages across platforms could mean a wider rollout is just around the corner, pending an official announcement.
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