A LinkedIn business page is a great way to separate your personal profile from your business. A personal profile is perfect for networking,uploading your resume, and finding a job. However, a business page is where companies and freelancers promote their services and connect with their fans. LinkedIn has made it super simple to set up a company page on both mobile and desktop.
What is a LinkedIn business page?
A LinkedIn business page is like a profile for businesses. It’s an excellent way for companies of all sizes to showcase their team and products, whether they’re a giant corporation, a lean startup, or run by a solopreneur.
Unlike professional profiles, business pages offer extra functionality. They come with analytics, lead capture tools, such as autofill contact forms, and the ability to view trending topics among target audiences. Businesses can also communicate and interact with their employees via their business page, making it a one-stop-shop for teams over LinkedIn.
Setting up one business page is free. Any more than that requires a subscription to LinkedIn Premium, which comes with the ability to recruit from the site, message people using LinkedIn’s InMail system, and view page statistics.
Here’s why you need a business page on LinkedIn
Using LinkedIn company pages can also help businesses with lead generation, publicity, and communication with fans. LinkedIn claims it has950 million membersacross 200 countries, making it the fifth-largest social network in the world. There are also 58 million businesses on LinkedIn. These numbers represent a lot of opportunities.
Thanks to the large and diverse audience on the site, LinkedIn can be great for lead generation. Here’s what LinkedIn’s user base looks like, according toSprout Social:
LinkedIn offers a variety of sales tools to reach these people and generate leads. Matched Audiences is one such tool that can put your content in front of website visitors, contacts, and clients. Tools such as InMail and Company Tab allow prospective customers to reach out to a business without leaving the site.
Social publicity
There’s also the ability to write professional-looking articles, complete with photos and off-site links. These appear in the news feed and can go viral across the platform if there’s enough engagement. Businesses can also post videos, which are limited to 10 minutes when posted from mobile and 15 minutes when posted from desktop. These videos should be in landscape, and TikTok’s mobile-first swipeable video format doesn’t exist on the platform.
How to set up a LinkedIn business page on mobile
The ability to create a LinkedIn company page on mobile is only available on iOS. Still, Android users can switch Chrome to desktop and follow the directions in the next section. For iPhone users, the process is simple.
How to set up a LinkedIn business page on desktop
Follow these steps to set up a LinkedIn company page on desktops, laptops, and thebest Chromebooks:
Setting up a business page on the desktop is nearly the same as it is on mobile. Once it’s active, start posting and following others.
How to fill in your LinkedIn business page
A good company page on LinkedIn has all the information a lead or client needs to know, presented in a personable and entertaining way that also helps you get noticed in search. After all, this is still social media.
The About section
Keep this tightly worded. LinkedIn only allows 2,000 characters here. Tell the company’s story and include where the business is located, what it offers, and what it values. Be sure to write in the brand’s voice so that visitors get a feel for how the business interacts with people.
Partners and employees
Employees and partners can add themselves to a LinkedIn business page. This requires each person to have a personal LinkedIn profile. Company page admins can’t add employees and partners. Instead, the employee needs to go to their profile, search for the company page, select the company, and add it as a work experience to their profiles. They automatically show up on the business page.
Post regularly
It’s important to post regularly on LinkedIn to drive engagement. The best times to post on LinkedIn are on weekdays before 8 AM, at noon, and after 5 PM. Post at least three times per week and keep your content engaging and easy to read.
Make a LinkedIn business page a part of your strategy
LinkedIn business pages are an excellent way for businesses to interact with the public, network with other businesses, and showcase what they can do. Setting up a business page is straightforward and provides a great way for companies toattract new employees. Be sure to include a LinkedIn business page in your brand strategy.
