Managing multiple social media accounts can become overwhelming and time-consuming. Thankfully, there are ways in which you’re able to manage this easily and post to Mastodon and X (formerly Twitter) simultaneously.

You can save time, reach a wider audience, and ensure consistency across your social media presence. Here, we’ll take a look at how you can create, publish, and crosspost to Mastodon and X at the same time.

Mastodon.social connected in Buffer

How to Crosspost to Mastodon and X At the Same Time

Mastodon is an open-source and distributed alternative to X. Cross-posting between these two platforms is possible, but it requires a bit of work.

So, how do you do this?

Crossposting on Mastodon and X via Buffer

The answer is simple. Start off by creating an account on each one, then adding your X (Twitter) and Mastodon.Social accounts on a scheduling tool such as Buffer. We’ll show you how to set it all up in the sections below.

1. Choose a Social Media Management Tool

There are several workflow management and scheduling tools available, such as Zapier, Crossposter, IFTTT, Buffer, and Integromat. Each service has its pros and cons, so it’s important to research and choose the one that best fits your needs.

Download:Buffer forAndroid|iOS|Web(Free, subscription available)

2. Set Up and Connect Your Social Media Channels

To get started, you’ll need tocreate an account on Mastodonand X and link your profiles. We’ll be using Buffer for this guide, as well as an account on the Mastodon.Social instance. Here’s what you need to do:

After linking your accounts, you’ll have the option to customize your content preferences. Determine the kind of content you want to cross-post, such as text, images, or links, and select the desired formatting options for each platform.

3. Compose and Publish Your Content

When you’re ready to cross-post, start by composing your content. Check out thesequick tips to craft a captivating post, select any accompanying media, and add relevant hashtags or mentions. Here’s how to do this:

Be Where Your Audience Is

If your goal is to gain more followers by interacting with them in real-time, as well as exploring communities rich in content and discussion to grow your brand, then it’s definitely worth your while to try out both of these platforms.

Cross-posting can drastically save you time and effort as you maintain an effective social media presence. By using cross-posting tools and setting up your preferences, you can streamline the process and engage with a wider audience.