In the content creation world, you’ll consistently hear about the concept of growth. To have a successful social media account, you have to grow.
It’s important to understand that there are different forms of growth. You can put forth money for advertising, which gives you paid growth. Yet, this isn’t a feasible way to achieve success before you’re even making money.
Organic growth, though, is a great way to help your brand flourish. Not only will you learn how to build a sustainable business, but it’ll also help make you a more involved content creator for your followers.
What Is Organic Social Media Growth?
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In a nutshell, organic growth is when a social media account, whether that be on YouTube, Instagram, or TikTok, grows in numbers without the use of paid advertising.
Since no money is being used to push your work, that means all your content is free to upload. However, it is up to you to do the research and the work to make sure you achieve the success you are looking for—including growth in followers and views.
Is Organic Growth Better Than Paid Growth?
However, paid growth can become expensive, especially if you’re constantly posting. And if you run out of funds to continue paying for it, you will notice a decline in activity.
This is why organic growth is considered to be better—though, it does take patience as your social media account won’t grow as rapidly. Achieving organic growth means that your account is gaining attention at a natural pace that will mature as you develop as a content creator.
Your content will change with you and with your followers. This will allow you to hit all the important aspects of building your social media presence while staying inherently connected with it.
Why Is Organic Growth Important?
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There are several reasons why organic growth is important. Let’s explore some of them.
Credibility and Authenticity
If your account is growing at a natural rate, you’ll know your audience is genuinely interested in what you’re creating. You’ll have proof that you’re producing the right content for your niche while sustaining a loyal following.
Saves You Money
Maintaining consistent growth keeps you from feeling like you have to pay for advertising, which can get expensive on the more popular platforms. It can also help with creating monetization, making you more money in the long run.
Long-Term Continuity
Works With the Algorithm
Sure, a viral video is great for a moment, but there’s a chance social media algorithms won’t recognize your channel as sustainable. Organic growth gives the algorithm proof that what you’re creating is not only engaging for others but also consistently relevant and valuable. In all, keeping natural growth will give algorithms a reason to work with you.
How to Achieve Organic Growth on Social Media
There are many aspects of thecontent creator checklistthat assists with generating organic growth for your social media success.
Optimize SEO
Understanding SEO—Search Engine Optimization—is essential for obtaining a successful social media account. It’s one of the top ways tohelp viewers find your videosand posts. By using SEO in the form of keywords, tags, and hashtags on social media, you’ll begin to drive organic traffic to your account.
For example, on Instagram, people who enjoy camping content may follow the hashtag “winter camping.” If you post something that is even remotely connected to winter camping, you can use the hashtag, and it’ll help those people find your content.
Create Evergreen Content
Organic growth is about keeping a consistent rise in views and followers—even if the progress is slow. The goal is to have content that is relevant in the future, so new followers can still enjoy and learn from old posts.
Post Regularly
However, it can be a headache to keep up with regular posting, especially if you have multiple social media accounts.Try using a social media content calendarand see if that helps keep you organized and rises your growth.
Engage With Your Audience
As a content creator, you don’t need to answer every comment and be everyone’s friend. However, some engagement needs to happen between you and your followers.
In the end, the more engaged your audience is with your work, the quicker it will naturally grow.
Monitor the Analytics
Knowing this information and which posts are helping you succeed will allow you to make conscious decisions on what type of content you should be creating.
Be Adaptable
Trends can change quickly, which means your audience may be looking for different content from you as time goes on. This means you’ll need to be adaptable and grow along with the changes.
In terms of organic growth, staying flexible with your content will help you keep the followers you’ve gained and grow your community with new ones. It also shows that you’re making content for your audience—not only for what you feel is important.
Utilize Other Social Media Platforms
Organic growth can come from driving traffic from one social media account to another. If you have a YouTube channel, on upload days you can use other accounts to advertise your videos. With the help of SEO and easy-to-access links, it’s a great way to gain more attention.
You can also use cross-posting to create organic growth. Cross-posting is when you post the same post on multiple platforms. The posts must be relevant to the audience you’re posting for, though.
Be Patient While Your Social Media Achieves Organic Growth
Actively watching your content grow organically can feel a bit daunting, especially during downtimes. But the satisfaction you’ll feel knowing you did it through hard work will be incredibly rewarding. Just keep in mind that the more you create and engage within your account, the better chance you have of achieving organic growth quicker.
In the meantime, though, advance your content creation by learning a new skill or diving deeper into how to take your craft to the next level.
