Wizards Beyond Waverly Place’s trailer has set a new record for Disney ahead of the show’s release. Serving as a sequel show toWizards of Waverly Place, the upcoming series follows Justin Russo (David Henrie) as he embraces the non-wizarding life to be with his family. When Alex (Selena Gomez) shows up with Billie (Janice LeAnn Brown), however, Justin takes on a mentorship role for this young wizard. Ahead ofWizards Beyond Waverly Place’s releaseat the end of October, Disney released a trailer for the show, teasing Alex’s return and the magical adventures to come.
Deadlinenow reveals thatWizards Beyond Waverly Place’s trailer has set a new Disney record, garnering 69 million views in only 10 days. This viewership makes it the most-watched trailer for a Disney Channel comedy ever. The 69 million views are the total number across platforms Facebook, Twitter, Instagram, TikTok and YouTube.
What Wizards Beyond Waverly Place’s Trailer Record Means For The Show
Will The New Disney Channel Show Be A Hit?
The Disney Channel featured a number of classic shows in the mid-2000s, includingtitles likeHannah MontanaandThe Suite Life of Zach & Cody,andWizards Beyond Waverly Placecan certainly be considered among the channel’s more popular offerings. The positive response to the trailer would suggest that interest in the revival/ sequel show is high. This could end up translating to impressive viewership numbers, especially for the premiere.
If both new and older audiences come together to watch the premiere, the show could break yet more records.
There’s also a chance, however, that trailer numbers are inflated because older audiences who watchedWizards of Waverly Placechecked the trailer out. Those who watched the show when it aired from 2007 to 2012 will obviously be older now, andthe nostalgia factor combined with curiosity is likely playing a role here.Wizards Beyond Waverly Placeis still a show primarily aimed at young audiences, and many of those who watched the show while it was originally coming out probably won’t be regularly tuning in for this new iteration.
What The Cast Of Wizards Of Waverly Place Is Doing Right Now
Selena is not the only WOWP star to make it big since the show’s end. These actors have grown in their craft, built families, and found new passions.
That being said,Wizards of Waverly Placeis available to stream on Disney Plus, meaning the franchise has surely been reaching new audiences in recent years. If both new and older audiences come together to watch the premiere, the show could break yet more records. SinceGomez is returning as Alexfor the premiere as a guest star, the viewership for this episode is sure to be particularly high due to older audiences tuning in.
Our Take On Wizards Beyond Waverly Place’s Trailer Record
Are Other Disney Channel Revivals On The Way?
Wizards Beyond Waverly Placewill be an interesting test for Disney. If the show ends up being a hit, as these early trailer numbers would suggest, thenDisney could attempt to repeat this success by reviving other hit shows from the early 2000s. Whether other similar revivals work, however, will likely depend on which stars are willing return, and many have now moved on to new stages of their careers. In any case, it will be interesting to see ifWizards Beyond Waverly Placeis able to recapture the magic of the original.
Wizards Beyond Waverly Placepremieres on October 29 on Disney Channel and on October 30 on Disney+.
Wizards Beyond Waverly Place
Cast
Wizards Beyond Waverly Place follows adult Justin Russo, who leads a normal life until his sister Alex asks for help with a young wizard-in-training. Justin must revive his magical skills to mentor the trainee while balancing his family life and safeguarding the Wizard World’s future.
